Young buyers love the Chevrolet Spark

Early buyer data for the Chevrolet Spark shows that 29% of buyers are under 35, more than half are coming from non-General Motors' brands, and price is a big selling point.

According to Chevy Spark early buyer data, Spark owners are:

• The next-generation customer - Spark is "igniting" the interest of some of Chevrolet's youngest buyers.
• New to Chevy - Nearly 54% of Spark purchases are conquest sales - buyers who are new to the brand. More than 1 in 5 buyers is coming from an import car brand.
• Majority female - 51% of Sparks are purchased by women, more than any other Chevrolet vehicle.
• Sizzling with Salsa - 23% of Spark owners are choosing Salsa Red, making it the Spark's most popular exterior color. Jalapeno Green and Denim Blue come in 2nd and 3rd, respectively.
• Seeking value and fuel economy - Early Spark owners indicate their most important reasons for purchasing a Spark were fuel economy and price to value.

The 2013 Chevrolet Spark, a 4-passenger, 5-door hatchback, was designed to challenge what's possible in the mini car segment. Spark is the only car in its segment to provide MyLink Radio - a 7-inch color touchscreen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling.

The Spark has the lowest starting MSRP in the mini car segment and offers competitive EPA-estimated fuel economy of 38 mpg highway.

Though small on the outside, Spark offers more passenger and cargo room than other mini cars, with 225 percent more cargo room than a Scion iQ and 20 percent more than a Fiat 500.

Launched in Korea in 2009 and now available in almost every country in the world, the Spark came to the US market in response to the growing popularity of mini cars in America.

To test drive the colorful and nimble Chevrolet Spark, please stop by Everett Chevrolet Buick GMC in Hickory, NC. Or start your vehicle search online at www.everettchevy.com.