Monday, February 25, 2013

Everett earns Dealer of the Year award from DealerRater

Everett Chevrolet Buick GMC of Hickory, NC was announced DealerRater's 2013 Dealer of the Year Award Winner for Chevrolet, Buick and GMC in North Carolina. DealerRater is the world's #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features 40,000 US and Canadian car dealers, and nearly 950,000 consumer dealership reviews.




DealerRater's Dealer of the Year Award Program recognizes a select number of car dealerships throughout the United States and Canada for outstanding customer satisfaction as expressed through customers’ online reviews posted on DealerRater.

In order to qualify for the award program, a dealership must meet the following criteria:
  • At least 25 new reviews written on DealerRater’s web site during the previous calendar year.
  • An average rating greater than 4.0, with 5.0 as the highest possible score.
  • Must not have been blacklisted within the last 12 months.

The 2013 award winners demonstrate consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership's average DealerRater consumer rating and the total number of reviews written about the dealership during the 2012 calendar year.

Everett Chevrolet Buick GMC currently has a review count of 257 and an average rating of 4.9 out of 5 from our consumers. This outstanding score was only possible because Everett has the best customers in the business. Thank you for helping us achieve this award!

To read our reviews or write one of your own, please visit: http://www.dealerrater.com/dealer/Everett-Chevrolet-Buick-GMC-review-4984/

Friday, February 8, 2013

Young buyers love the Chevrolet Spark


Early buyer data for the Chevrolet Spark shows that 29% of buyers are under 35, more than half are coming from non-General Motors' brands, and price is a big selling point.

According to Chevy Spark early buyer data, Spark owners are:
  • The next-generation customer - Spark is "igniting" the interest of some of Chevrolet's youngest buyers.
  • New to Chevy - Nearly 54% of Spark purchases are conquest sales - buyers who are new to the brand. More than 1 in 5 buyers is coming from an import car brand.
  • Majority female - 51% of Sparks are purchased by women, more than any other Chevrolet vehicle.
  • Sizzling with Salsa - 23% of Spark owners are choosing Salsa Red, making it the Spark's most popular exterior color. Jalapeno Green and Denim Blue come in 2nd and 3rd, respectively.
  • Seeking value and fuel economy - Early Spark owners indicate their most important reasons for purchasing a Spark were fuel economy and price to value.
The 2013 Chevrolet Spark, a 4-passenger, 5-door hatchback, was designed to challenge what's possible in the mini car segment. Spark is the only car in its segment to provide MyLink Radio - a 7-inch color touchscreen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling.

The Spark has the lowest starting MSRP in the mini car segment and offers competitive EPA-estimated fuel economy of 38 mpg highway.

Though small on the outside, Spark offers more passenger and cargo room than other mini cars, with 225 percent more cargo room than a Scion iQ and 20 percent more than a Fiat 500.

Launched in Korea in 2009 and now available in almost every country in the world, the Spark came to the US market in response to the growing popularity of mini cars in America.

To test drive the colorful and nimble Chevrolet Spark, please stop by Everett Chevrolet Buick GMC in Hickory, NC. Or start your vehicle search online at www.everettchevy.com.